Massena, NY – September 12th, 2024 – The highly anticipated Rockin’ The River: Gon’ Country event, held on August 3rd at the Massena Town Beach, was a resounding success. The event drew large crowds and delivered an unforgettable day of live music, entertainment, and community engagement. This celebration would not have been possible without the generous support of our sponsors, volunteers, and local organizations.
A Special Thanks to Our Event Sponsors:
We extend our heartfelt gratitude to the incredible sponsors who made this free-to-attend event a reality:
Platinum River Rocker Sponsors: Northern Credit Union, Air Products, North Country Colocation (NCCS).
Beach Sponsors: Boralex, Patriot Paving, and Massena Savings & Loan.
Superstar Sponsors: St. Lawrence Health – Massena Hospital, Seacomm Federal Credit Union, and Hurlbut Contracting.
Rockin’ Supporters: Liberty Utilities, H3 Designs LLC, BRKK Tees, and Highland Family Restaurant.
Without the generosity of these sponsors, Rockin’ The River: Gon’ Country would not have been possible. Their contributions ensured the event remained free and open to the public, allowing everyone to come together for a day of fun and entertainment.
Thank You to Our Performers and Partners:
We were thrilled to have incredible performances by Brett Westgrove, Taylor Lavalley, and Chris Cole, who delivered show-stopping sets that had the crowd dancing throughout the day. A special thanks to Barker Productions for their excellent sound production, ensuring every note sounded perfect.
Community Support and Volunteers:
A huge thank you to the Louisville Fire Department for managing traffic and parking, the Norfolk Volunteer Rescue Squad, Massena Rescue Squad, and New York State Police for providing essential emergency and safety services.
We also extend our gratitude to all of our amazing vendors, food trucks, and beverage vendors who contributed to the lively atmosphere and offered delicious options for attendees.
This event wouldn’t have been possible without our dedicated volunteers: Corey Snyder (emergency personnel and food truck coordinator), Michelle Hendricks (vendor coordinator), Lindsay Hendricks & family, Adriana Snyder, Nick White, Brenda Mossow, Alex & Julie Krwyzancyk, Phil Jessmer, Jacenta Fregoe, Adrian Taraska, and Randy Lancto. Your hard work behind the scenes made everything run smoothly.
Logistics and Venue Support:
We want to acknowledge and show our appreciation to the Town of Massena Highway Department for their invaluable help with logistics, setup, and teardown of the event. Special thanks to the Town of Waddington for lending us their bandshell, and to the Massena Recreation Commission and New York Power Authority for providing the perfect venue at the Massena Town Beach and being accommodating for the event and keeping lifeguards on staff throughout the evening.
In-Kind Donations:
Thank you to Highland Family Restaurant for donating 12 pizzas to feed our volunteers and emergency personnel, and to BRKK Tees and Embroidery for providing branded t-shirts to our volunteers.
A special shoutout to Massena Electric for running power for our event, ensuring everything operated smoothly.
Kids’ Activities:
A special thanks to Aaron Maslin and Backyard Entertainment for providing bounce houses and kids’ activities that kept the little ones entertained all day long, and to Louisville Minor Hockey and Massena PAL for their support.
Government and Community Support:
We extend our deepest gratitude to both the Town of Massena for providing resources and unwavering support for this event along with the Village of Massena. Your contributions and backing have been essential to the success of Rockin’ The River over the last three years.
We are grateful to all of our sponsors, partners, vendors, and the entire community for making Rockin’ The River: Gon’ Country a huge success. We look forward to many more events like this in the future as we continue to build on this wonderful community spirit.
For more information, please contact:
Jason Hendricks
team@exploremassena.com
exploremassena.com
